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Wednesday, March 17, 2010

GM Develops Augmented Reality Windshield

The display outlines the road, and pinpoints obstacles, people and signs, even in bad weather.
By Kristina Grifantini

A new "enhanced vision system" from General Motors could help drivers by highlighting landmarks, obstacles and road edges on the windshield in real-time. Such a system can point out to drivers potential hazards, such as a running animal, even in foggy or dark conditions, GM says.

Head-up displays (HUDs) are already used to project some information--like a car's speed or directions--directly in front of the driver, through the windshield, or even through a side view mirror. These sorts of displays have started appearing in high-end cars, and typically work by projecting light to create an image on part of the windshield.

To turn the entire windshield into a transparent display, GM uses a special type of glass coated with red-emitting and blue-emitting phosphors--a clear synthetic material that glows when it is excited by ultraviolet light. The phosphor display, created by SuperImaging, is activated by tiny, ultraviolet lasers bouncing off mirrors bundled near the windshield. Three cameras track a driver's head and eyes to determine where she is looking.

"We definitely don't want the virtual image that's on the display to complete with the external world; we just want to augment it," says Thomas Seder, the lab group manager for the Human Machine Interface group at GM.

The new display, which so far has only been tested in simulations, wouldn't be incorporated into cars until 2018 at the earliest, says Seder. The team hopes to pair the technology with night vision and find a way to combine the work with other sensors in the car to keep costs down, he adds.

"I'd like to couple with other systems and not have it be a standalone. That will help cost reduce it dramatically," says Seder.

See how the system, which was developed with partnerships from Carnegie Mellon University and the University of Southern California,works in the video below.


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Tuesday, March 16, 2010

Will Spotify Be Fair to Artists?

Daniel Ek dodged the question during a keynote interview at South By Southwest Interactive.
By Erica Naone

Here at South By Southwest Interactive, the keynote interview of Daniel Ek, the 26-year-old founder of European music service Spotify, provided some satisfying insight into the major new music site.

Spotify has built a lovely music application that uses a peer-to-peer architecture to stream music at lightning speeds (a real improvement over the sometimes spotty service that comes with many other music streaming applications). The site is only licensed in Europe, but Ek says the site has 7 million users in 6 countries, and he's been working hard to get it licensed in the United States. Users can listen to music for free, with ads, or can pay for a subscription that grants access to perks such as the Spotify mobile app, and song downloads.

I couldn't help noticing, however, Ek's artful dodge to the question of how artists are paid by his service. The subject was broached by an audience member, who identified himself as an independent musician and thanked Ek profusely for the great application. He wanted to know how much he would be paid.

"It's complicated," was, in essence, Ek's reply. But he did reveal that it's a revenue sharing model; artists get paid a proportion of whatever Spotify gets paid, presumably based on the number of plays on the site they receive.

Ek's reply was disappointing because this is the million dollar question for many music sites. Pandora's been on the verge of going under for years in part because they've paid artists even when they couldn't afford to. It's clever of Spotify to find a way to be cash-positive where other sites have failed, but it means the artists must wait to be paid a fair rate.

There see other problems too. For example, pop stars are likely to draw the highest proportion of plays, but how does that relate to which fans pay a subscription fee? It seems that part of what Spotify will need to figure out is what brings money to the site and how to reimburse artists fairly.

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Tuesday, March 16, 2010

The Chemistry of Hangovers

In time for St. Patrick's Day, an American Chemical Society video details why the morning after feels so bad.

When your head is pounding and you can't stomach even a dry piece of toast, who among us has not asked why? Not, "Why did I drink so much?" but "Why is this happening to me?"

A video from the American Chemical Society has the explanation:

Chemistry of Alcohol & Hangovers: Part Two from ACS Pressroom on Vimeo.

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